Privacy Policy

This Privacy Policy covers our use of any information that can or could be used to identify you (“Personal Data”).

We may collect and use the following Personal Data to provide the Game to you and fulfil the Agreement:

• We may automatically and passively collect and use certain information from your device whenever you use or interact with our Game, including: the Internet Protocol address (IP address) of the machine which accessed the Game, general location information, the date and time of your use, Game play information, any errors encountered, and crash reports which may be automatically generated when or if our Game crashes and includes information about the system and the crash, and other similar data.
• You also give us Personal Data when you communicate with us, register with us, or undertake similar voluntary actions. Providing this information is completely voluntary on your part; however, it may be required to use or access our Game.  For example, if you choose to contact us via email, we may retain your email and email address along with any other associated information. Doing so is completely voluntary on your part, and you have the choice about whether and what information to disclose via your email.
• In addition, please note, we may utilize third-party platforms in the process of allowing users to access the Game. When you use these third-party platforms to access the Game, the third-party platforms may or may not provide us with information about you. We are not responsible for the terms, policies, disclosures or actions of any third-party platforms.

We have and rely on a legitimate interest in using your Personal Data as follows:

Use of Information by Us. We may use your information:

• to provide you with our Game;
• to improve our Game and to customize your experience with the Game;
• for internal business purposes;
• for any purposes disclosed at the time you provide your information;
• any purposes provided for in our Agreement;
• to provide technical and customer support to you;
• to offer new or additional features for our Game;
• to enforce our Agreement;
• to send you materials by email or via notifications, or other communications;
• to carry out anti-fraud measures or investigate other activities prohibited under our Agreement;
• and as otherwise set forth in this Privacy Policy.

Third Parties. We may engage vendors, agents, service providers, and affiliated entities to provide services to us. In providing their services, they may access, receive, maintain or otherwise process data on our behalf. Our contracts with these service providers do not permit use of your data for their own marketing and other purposes.

Legal Matters; Safety. We may, without your consent, access and disclose your information, any communications sent or received by you, and any other information that we may have about you as may be permitted or required by law or to prevent or investigate suspected fraud or activity that appears to us to be illegal or may expose us to legal liability. Additionally, we may disclose your information and/or communications in situations that we believe to be: (i) emergencies involving potential threats to the physical safety of any person or property if we believe that your information in any way relates to that threat; or (ii) your conduct that we believe is inappropriate and inconsistent with generally accepted norms of behavior.

We will not share any Personal Data that we have collected from or regarding you except as described below:

Information Shared with Our Service Providers. We engage external service providers to work with us to administer and provide the Game. As part of that they may process your Personal Data on our behalf. These external service providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The service providers we use may help us to:

• run, operate and maintain our Game through third party platform and software tools;
• perform content moderation and crash analytics;
• run email and mobile messaging campaigns;
• perform service and marketing analytics;
• provide payment attribution and process payments for purchases; and
• provide technical and customer support.

Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a third-party service in accordance with their own privacy policy. Such external service provider does not share your financial information, like credit card number, with us, but it may share limited information with us related to your purchase, like your zip or postal code.

Information Shared with Other Users. When you use the Game, information about you may be shared or visible to other users and therefore become publicly available, including without limitation: your name, submitted content and questions, basic location, and public messages.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; and (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.

Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including Personal Data, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, could be disclosed or transferred to a third-party acquirer in connection with the transaction.

We have appropriate security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We keep your Personal Data for as long as we need to provide the Game to you and fulfil the purposes set out in this Privacy Policy and our Agreement. This is also the case for anyone that we share your information with and who carry out services on our behalf.

When we no longer need to use your Personal Data and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that it can no longer be associated with you. When removing Personal Data, we will take commercially reasonable and technically feasible measures to make said Personal Data irrecoverable or irreproducible.

If for any reason you are concerned that any information you provided to us is not correct and you wish to change or delete it, you have the ability to review and update your personal information to the extent we have it. If you would like to do so, please contact us as set forth below. You may also contact us to request access to, transfer of, or erasure of your personal information to the extent we have any. Specify the nature of your request and the information that is subject to your request.

We reserve the right not to allow access to your information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal information even if you withdraw your consent or request transfer or erasure. Please note that changes or access you request may not be effective immediately. Please also note that despite any request for removal of or change to personal information, we may need to retain certain information for recordkeeping purposes and there may also be residual information that will remain within our databases and other records, which will not be removed or changed.

We rely on the following legal grounds to use your data:

• Where it is needed to provide you with our Game.
• Where it is in our legitimate interests to do so, such as: managing our products and services, and providing our Game to you.
• To comply with our legal obligations.
• With your consent or explicit consent, where applicable.
• For a public interest.

Here is a list of the rights that individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not.

• The right to be informed about the processing of your personal information.
• The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed.
• The right to object to processing of your personal information.
• The right to restrict processing of your personal information.
• The right to have your personal information erased (the “right to be forgotten”).
• The right to request access to your personal information and to obtain information about how we process it.
• The right to move, copy or transfer your personal information (“data portability”).
• Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you.

If you have any questions or concerns regarding these rights please contact us via the contact information below.

Our Game is not directed to children under the age of 13, and we do not knowingly collect any Personal Data from children under thirteen (13). If you are younger than 13, you may not send us any Personal Data. If we discover that a child under the age of 13 has provided Personal Data to us, we will use commercially reasonable efforts to delete that Personal Data from our systems.  Children between the ages of 13 and 17 must obtain permission from a parent or guardian before creating an account, using or accessing the Game, or sending any Personal Data to us.

Minors under 18 years old and/or their parent or legal guardian may request the removal of any Personal Data that they provide to us by contacting us at the address provided below. Upon such request, we will remove Personal Data from our systems, unless required by law to retain such content or information.

If a parent or legal guardian has any further questions or concerns about his or her child’s use of the Game, we encourage the parent to contact us via the contact information below.

Any Personal Data that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.

In using our Game, you may access services that are owned or operated by third parties (each, a “Third-Party Service”). Any information that you provide on or to a Third-Party Service or that is collected by a Third-Party Service is provided directly to the owner or operator of the Third-Party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy, or security practices and policies of any Third-Party Service. To protect your information, we recommend that you carefully review the privacy policies of all Third-Party Services that you access.

The California Consumer Privacy Act (the “CCPA”) grants California residents certain privacy rights regarding the personal data we collect. We are committed to respecting these rights and complying with the CCPA. Under the CCPA you have the right to request that we disclose to you what personal data we collect, use, disclose, and sell. The CCPA also gives California residents a right to opt-out from the sale of their personal data. You also have the right to request deletion of personal data that is in our possession, subject to certain exceptions. Please note that your request to delete data may impact your use of the Game in some cases, and we may decline to delete information for reasons set forth in this Privacy Policy or as permitted by the CCPA. Finally, you have a right to not be discriminated against for exercising your rights under the CCPA.

We do not sell your Personal Data and have not done so in the past 12 months. The information listed in Section 1 falls under the following California Consumer Privacy Act (CCPA) categories: identifiers, commercial information, Internet or other electronic network activity information, geolocation data, and visual information. Section 2 sets out the reasons why we process your Personal Data. Section 7 sets out the legal grounds we rely upon to legally permit us to process your Personal Data. Section 1 sets out the categories of Personal Data collected for these purposes. Section 3 sets out the categories of third parties with whom we have shared Personal Data in past 12 months.

If you would like further information regarding your legal rights under applicable law or would like to exercise any of them, please contact us at: Lyrical Games, LLC, 445 Park Avenue, Suite 21A, New York, NY 10022 or via email at: contact@lyricalgames.co.

Please note that the Game is directed towards users who reside in the United States. By using the Game, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States, where permitted by law. Some of these countries may not offer the same level of privacy protection as your own. Certain Personal Data is required for the Game to function, and by continuing to use the Game, you acknowledge and consent to the transfer and processing of your Personal Data in the United States and other countries as described in this Privacy Policy. You also agree that you are responsible for compliance with applicable laws, including local laws regarding online conduct and content and U.S. export laws and regulations.

If you have any questions about this Privacy Policy, please contact us in writing at: Lyrical Games, LLC, 445 Park Avenue, Suite 21A, New York, NY 10022 or via email at: contact@lyricalgames.co